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It is the area in charge of receiving and processing raw data from the wholesale channel, until it is converted into statistical sample information that functions as a basis for statistical modeling for the construction of ISCAM markets. In Operations, all sales/inventory information is refined regarding the value/volume relationship, prices, promotions, packages/baskets and gifts on a weekly and monthly basis.

It provides the organization with the resources, solutions and top-level technological services that all areas require in order to provide excellence in service.

Strategically manages administrative and human capital processes in relation to organizational development, and seeks to enhance the competencies, skills and performance of the teams.

Receives, channels, generates, compiles and sends the different tools, special reports and analysis to Industry and Wholesalers.

Generate insights that help make better decisions to win in the Wholesale Channel; focused on knowledge and in-depth analysis of the markets.

It reflects the trends and proportions of the sample in the calculation of the "Total Market", verifying its consistency and validity.